Pardot Classic Vs Lightning
As the marketing landscape becomes increasingly digital, it’s imperative for businesses to stay ahead of the game by leveraging powerful tools for lead generation, automation, and more. Pardot, a leading marketing automation platform, has been a favorite among businesses of all sizes for its user-friendly interface and robust features. However, with Salesforce’s recent rollout of their Lightning experience, many businesses are left wondering which version is best suited for their marketing needs.
At MarketingFox, our team of experts specializes in providing technical support for various marketing tools, including Pardot, Salesforce, and more. Today, we delve into the differences between Pardot Classic and Lightning, providing you with an extensive explanation to help you make an informed decision for your marketing operations.
What is Pardot Classic?
Pardot Classic is the original version of Pardot, designed to cater to the marketing needs of B2B and B2C businesses. It offers a variety of robust features, including lead management, email marketing, analytics, and more. With its intuitive interface and customizable features, Pardot Classic has been a go-to for many businesses looking to streamline their marketing processes.
However, as Salesforce continues to innovate and enhance their product offerings, they introduced the Lightning experience to their Pardot users.
What is Pardot Lightning?
Pardot Lightning is the newest version of Pardot, built on Salesforce’s Lightning platform. It offers a modernized user interface and advanced features to help businesses effectively manage and track their marketing efforts. It also provides a seamless integration with Salesforce CRM, allowing for smoother collaboration between marketing and sales teams.
So, why should businesses make the switch to Pardot Lightning, or stick with Pardot Classic? Let’s take a deeper look at the features and functionalities of each version.
User Interface and Navigation
One of the primary differences between Pardot Classic and Lightning is the user interface. Pardot Classic has a more traditional, tab-based layout, while Pardot Lightning follows Salesforce’s modern, tile-based design. This difference can greatly impact the user experience, depending on individual preferences and familiarity with the Salesforce platform.
In terms of navigation, Pardot Lightning offers a more streamlined experience, with easy access to frequently used features and a customizable dashboard. Pardot Classic, on the other hand, may require a steeper learning curve for new users, as it offers more advanced customization options.
Automation and Integration
Both versions of Pardot offer automation capabilities, such as lead nurturing, drip campaigns, and more. However, Pardot Lightning takes it a step further with its automation rules and engagement studio, providing businesses with more advanced and flexible automation options. Additionally, Pardot Lightning’s integration with Salesforce CRM allows for a more seamless transfer of data between the two platforms.
Reporting and Analytics
Pardot Classic and Lightning both offer robust reporting and analytics features, allowing businesses to track and measure their marketing efforts. However, Pardot Lightning provides more advanced reporting options, such as customizable dashboards and real-time data updates. It also allows for a deeper integration with Salesforce’s Einstein Analytics, providing businesses with AI-powered insights.
Pardot Classic vs. Lightning: Which One is Right for You?
The decision between Pardot Classic and Lightning ultimately depends on your business needs and goals, as both versions offer their own set of benefits. For businesses that are relatively new to marketing automation or have a smaller marketing team, Pardot Classic may be the more suitable option. Its customizable features and simpler interface make it a user-friendly choice for beginners.
However, for businesses with larger marketing teams and a need for more advanced automation and integration options, Pardot Lightning should be the go-to choice. Its modern interface and deeper integration with Salesforce allow for a more seamless and efficient marketing operation.
Concluding perspectives
It’s crucial for businesses to stay updated with the latest marketing tools and platforms. Pardot is a powerful marketing automation platform trusted by businesses worldwide, and with the introduction of Pardot Lightning, businesses now have access to even more advanced features and capabilities. Whether you stick with the classic version or make the switch to Lightning, the goal remains the same- to effectively generate and nurture leads, and drive conversions for your business.